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Toyota’s eco-friendly Broccoli City Festival features all-star line-up of music artists and sustainability inspiration

News Brief

On May 4, 2016

The Toyota Green Initiative returned to the Broccoli City Festival in Washington, D.C. for its second year in honor of Earth Day. The eco-inspired music and art festival uses its platform to galvanize a dialed in fan base of urban millennials from around the world to learn about healthy eating and environmental sustainability.

Set in the heart of the historic Congress Heights Neighborhood, the festival has previously featured artist powerhouses like Erykah Badu and cameo appearances from Jada Pinkett-Smith.

This year, TGI’s coalition of celebrities and sustainability experts who advocate for green living, included Sleepy Hollow actor and Howard University alum Lance Gross, celebrity personal trainer, Ron "Boss" Everline, and green blogger Yoli Ouiya.

Broccoli City Festival activities kicked off with a day of service on April 28, in partnership with the Toyota Green Initiative at the YMCA Capital View. Volunteers earned admission to the festival by creating a community garden, assisting in a neighborhood clean-up, and contributing to a community art installation.

Committed to environmental responsibility, the event is designed to be low impact through the use of biodegradable and compostable products, on-site recycling, and renewable energy credits. Additionally, the festival features partnerships with local nonprofits and government agencies to educate the audience about sustainable lifestyle and community solutions.

The Toyota Green Initiative (TGI), developed by Toyota in 2008, has been a catalyst for promoting sustainability across the country. With a focus on engaging African Americans, TGI has become an influential voice in educating communities about green living by using unique events to communicate its messaging.

Toyota Director of African-American Business Strategy, Alva Mason, touted the partnership as a "natural fit," giving TGI a creative opportunity to commemorate Earth Day and reach a broader audience of young influencers and sustainability advocates.

The TGI coalition will share their commitment to environmental progress and innovation through various seminars and DIY presentations.

Festival-goers will also be able to shoot their own music video during ride and drive experiences set to the latest chart-topping hits in Toyota's line of eco-friendly hybrid vehicles, using the music video maker app, Triller.

Radio personality and DJ, Sway Calloway, will be on hand to interview slated festival artists Future, Jhene Aiko, the Internet, BJ the Chicago Kid, and more.

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