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Strategic Management: Creating Competitive Advantages

Author Information

Gregory Dess, Alan Eisner, G.T. (Tom) Lumpkin, Gerry McNamara

Product Details

ISBN: 9780077439569

Publish Date: 09/21/2011

Publisher: McGraw-Hill/Irwin

Number of pages: 592

Description

Strategic Management: Creating Competitive Advantages (Concepts only), sixth Edition, by the prestigious authors Dess/Lumpkin/Eisner and new co-author Gerry McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses’ use of blogs and social networking sites and more. The text is rounded off by rich, relevant, and teachable cases. This text’s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.

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