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Framework for Marketing Management (5th Edition)

Author Information

Philip Kotler, Kevin Keller

Product Details

ISBN: 9780132539302

Publish Date: 03/03/2011

Publisher: Prentice Hall

Number of pages: 360


Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

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