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Persuasion 12th edition

ISBN:0495567507

ISBN13:9780495567509

Publisher:Wadsworth Publishing

Authors:Charles U. Larson, Charles U.(Charles U. Larson) Larson

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Persuasion Description

Persuasion 12 Edition Intended for courses in persuasion, propaganda, advertising/marketing, or any course dealing with rhetorical and/or media criticism that takes a consumer approach to advertising, the media, and political persuasion. These courses are offered at four-year schools in departments of speech, speech communication, mass communication, communication studies and/or communication.

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